Community Marketing Manager

Why does your role matter? 🎖️

Imagine a gaming world where players exist as mere users, disconnected from the experiences they engage with. Now, imagine a community so vibrant and connected that players feel they are part of something bigger—a shared universe where their voices matter. As a Community Marketing person, that’s your mission. You won’t just manage interactions; you’ll foster relationships, build trust, and create an engaged community that elevates our Product. Your work will transform it from just a name into a thriving community of passionate players across India and the USA, redefining how people perceive and engage with casual gaming.

Wanna Hike? / Introduction 📖

At Hike, we’re building the Rush Gaming Universe 🎮 📲 💰 

We're taking gaming, one of the fastest-growing segments of entertainment in India, and converting it into a brand new source of economic opportunity. We're building a new kind of game economy where players can play, earn & grow 

Hike Code 📝( Our core cultural values )

The Hike Code is our value system. We aim to live and breathe by these every single day. They inspire us to be the best we can be and they are weaved into every part of our decision-making, how we review performance and much more. We have 9 core values:

• Top Talent in Every Role → Both a quest for greatness & shared values are important to us 🦸‍♂️
• Owner not a Renter → Proactive & radically responsible. Everyone is an owner 🤝
• Pro-Sports Team → Strength-based, results-driven with a "team-first" attitude ⚽️
• Customer Obsession → We exist to delight our customers 😃
• Think Deeply & Exercise Good Judgement → Clear mind, obsession to simplify & data-informed 🙇‍♀️
• Build & Make Magic → Courage to walk into the unknown and pioneer new fronts 🙀
• Be Insatiably curious & keep Improving → Curiosity to acquire new perspectives, quickly 👨‍🏫
• Move Fast & Be Dynamic → Ruthless prioritization & move fast 🙋‍♂️
• Dream Big, Be Bold & Think Long Term → Courage to climb big mountains 🚀

Do these resonate with you?👍 If so, read on! 📋

What You’ll Do 📲

• Develop and scale our community on platforms like Discord, Twitch, Reddit, Facebook, X, Instagram and others
• Foster a welcoming environment that encourages interaction, player advocacy, and loyalty.
• Create and execute campaigns, tournaments, and challenges to drive engagement and retention.
• Incorporate moment marketing and content marketing strategies to engage players with creative, real-time campaigns.
• Organize live streams, Q&A sessions, and interactive discussions to keep players excited and connected.
• Act as the voice of the community within the company, ensuring player feedback shapes product updates and features.
• Educate players about new game features, updates, and content releases through engaging communication.
• Build relationships with influencers, streamers, and key community leaders on platforms like Twitch and Discord to amplify visibility.
• Collaborate with marketing and product teams to align community efforts with broader business goals.
• Monitor community metrics and social platform analytics, analyzing trends to refine strategies and ensure long-term success.
• Identify regional preferences and tailor community initiatives for India and the USA audiences.
• Champion crypto and Web3 narratives in community discussions, ensuring alignment with emerging trends and creating a compelling connection with audiences in these domains.
• Build and nurture communities specifically focused on crypto and Web3 gaming, leveraging relevant platforms and communication styles.
• Stay updated on Web3 technologies, blockchain-based gaming ecosystems, and NFTs, integrating them into community initiatives to engage crypto-savvy audiences.

What We’re Looking For

• 5+ years of experience in community management, preferably in the gaming or crypto space.
• Deep expertise in platforms like Discord, Twitch, Reddit, Facebook, Instagram, X, and an understanding of metrics, analytics, and audience behaviors.
• Deep knowledge of crypto and Web3 trends and technologies—this is a must-have. You should be able to:
• Communicate complex crypto and blockchain concepts in simple terms to foster engagement.
• Engage audiences effectively in blockchain-based gaming, NFTs, and other Web3 ecosystems.
• Identify and act on emerging crypto trends, integrating them into marketing and community strategies.
• Demonstrated ability to build thriving Web3 communities and engage effectively with crypto-savvy users.
• Proven success in content marketing and creating strategies that leverage moment marketing.
• Exceptional communication skills, with a flair for building relationships and fostering trust.
• Ability to manage multiple campaigns and initiatives simultaneously while ensuring high-quality execution.
• A collaborative mindset, comfortable working across teams and regions to align efforts.

💰 Benefits → At Hike, we offer competitive compensation, exciting global exposure, and a chance to be part of something truly transformative. Learn more at work.hike.in.

About the company

At Hike, we’re building the Rush Gaming Universe. We're taking gaming, one of the fastest-growing segments of entertainment in India, and converting it into a brand new source of economic opportunity. We're building a new kind of game economy where players can play, earn & grow and become true owners in the very networks that they help create.

Hike’s latest round of funding came in August 2021, where we raised capital from the world’s best product innovators & investors. The round was led by Justin Mateen (Co-Founder, Tinder). Rajeev Misra (CEO, SoftBank Vision Fund), Sean Rad (Co-Founder, Tinder), Arjun Sethi (Co-Founder & Partner, Tribe Capital), Bhavin Turakhia (Co-Founder, Zeta & Titan), Kunal Shah (Founder, Cred), Binny Bansal (Co-Founder, Flipkart), Aditya Agarwal (Partner in Residence, South Park Commons), Kunal Bahl (Co-Founder & CEO, Snapdeal) & Rohit Kumar Bansal (Co-Founder, Snapdeal), also participated in the round.

Currently, our dedicated team comprises approximately ~160 professionals who work remotely from over 30 different cities. The way we see it is we’ve been dropped off on a mountain that’s unexplored, without a map and it’s our job to figure things out. It’s an opportunity of a lifetime, a chance to do our life's best work.

About The Company